m@ ([info]archas) wrote,
@ 2009-02-10 17:13:00
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To Have and To Hold
phi-los-o-phy [fi-los-uh-fee] –noun, plural -phies.


  1. the rational investigation of the truths and principles of being, knowledge, or conduct.

  2. any of the three branches, namely natural philosophy, moral philosophy, and metaphysical philosophy, that are accepted as composing this study.

  3. a system of philosophical doctrine: the philosophy of Spinoza.

  4. the critical study of the basic principles and concepts of a particular branch of knowledge, esp. with a view to improving or reconstituting them: the philosophy of science.

  5. a system of principles for guidance in practical affairs.

  6. a philosophical attitude, as one of composure and calm in the presence of troubles or annoyances.



Who knows what dreadfully clever internet denizen first came up with it, but there's a saying that goes around, summing up the 'commonsense' idea of what philosophy (and, for that matter, religion) is: "Philosophy is questions that can't be answered; Religion is answers that can't be questioned." This is, in fact, often the pre-understanding of philosophy my students have when they enter my intro classes as well: Philosophy is about asking a lot of questions, most of which can't be answered. Leaving aside, for the moment, the way this caricature of philosophy works to make the discipline seem so irrelevant, let's instead notice something odd about the other way the word "philosophy" gets used in common parlance: "My philosophy about this is..." "What's your business philosophy?" "I have a philosophy about cooking I'd like to share with you..." Etc. From Suite101.com:
Philosophy is the foundation to preventing mediocrity. Most people consider philosophy useful only in the realm of morals. Is an action right or wrong and how will it affect my eternal soul? The dictionary definition of philosophy is a set of beliefs, principles, or aims, underlying somebody's practice or conduct. A philosophy can be a guide to growing your business. By defining what you consider important, you can decide what projects to tackle and which to leave to others.
Notice how the word "philosophy" is used here to indicate, not a set of questions (answerable or no), but a set of answers. Furthermore, though both 'accepted' definitions of the word "philosophy," these two uses have no relation to each other in common parlance; nobody talks about "doing" business philosophy, any more than they talk about "philosophical answers" to questions. Philosophy as a process is dismissed as irrelevant (questions that can't be answered); philosophy as a result is a dogmatic basis for decision making. Once you have the latter, all the more need to dismiss the former!

This in itself is an interesting topic for discussion...but today I'm actually interested in the above as an example of an even more prevalent tendancy: the crystallization of dynamic processes into fixed objects or results. Terry Eagleton has already noted this same phenomenon with respect to "-ologies":
There is a peculiar feature about words that end in 'ology'; '-ology' means the science or study of some phenomenon; but by a curious process of inversion 'ology' words often end up meaning the phenomenon studied rather than the systematic knowledge of it. Thus 'methodology' means the study of method, but is commonly used nowadays to mean method itself. To say you are examining Max Weber's methodology probably means you are considering the methods he uses, rather than his ideas about them. To say that human biology is not adapted to large doses of carbon monoxide means that our bodies are not so adapted, not the study of them. 'The geology of Peru' can refer to the physical features of that country as much as to the scientific examinations of them. And the American tourist who remarked to a friend of mine on the 'wonderful ecology' of the West of Ireland just meant that the scenery was beautiful. (63)
Furthermore, etymology is helpful here in at least allowing us to see that this is a process of transformation, and not simply a bunch of words that happen to simultaneously mean more than one thing; -ology is from the Greek logos, which--as Eagleton mentions--refers to a study, discourse, or organization of something; hence the process, the discipline of study, is the primary meaning, with the sedimented "object" meaning following sometime after. Similarly, the word philosophy comes from the Greek words philein and sofia, literally meaning "the love or pursuit of wisdom"; philosophy as a pursuit is the primary meaning, to which philosophy as an already-attained 'wisdom' is an appended definition.

This process, at least so far as I can tell, has not been conscious or deliberate; it has happened "behind our backs," so to speak. But why does it happen, and what does it mean? There are, at least so far as I have seen, two major approaches to this topic:

1. The Heideggerian Approach

For Heidegger, the way our meanings have a tendency to crystallize is but one consequence of the general trend of the forgetting of Being, which itself constitutes the history of metaphysics. The reduction of a dynamic process to a finished product stems from a larger bias that Heideggerians--like Derrida--call the "primacy of presence." Heidegger takes up this issue as one of his central concerns from his earliest works on, and it's at least partially what's at stake with his...unconventional use of language in works like Being and Time. Notice Heidegger's tendency to "verb-ize" his nouns: "the world worlds," man is "being-there," language is "saying and talking" (ah, the primacy of speech over writing, Derriday will say!), and saying and talking, of course, is "the letting-lie-together-before of everything which, laid in unconcealment, comes to presence." This is the habit Cambridge philosophers were poking fun at when they used to toss around their "Heideggerian" phrase, "Nothing noths"...

The Heideggerian approach obviously owes a lot to the Husserlian analysis of sedimentation and reactivation, which similarly addresses the crystallization of meaning in ontological terms. And so I might more properly call this the "phenomenological approach," though the Heideggerian version of this approach has been the most widely used.

2. The Marxist Approach

In the Marxist tradition, meanwhile, going back at least as far as Lukacs, the process through which thought processes crystallize as fixed objects of meaning is called "reification." It is usually seen as a side-effect of a more pervasive ideology, through which answers become fixed and eternal, generally undermining our ability to critically reassess things like social hierarchies and economic organization. We 'spontaneously' experience reality as naturally given, often even in eternally-set patterns, rather than as contingent products of social construction.

These are both helpful ways of thinking about the issue, though each of them leave a lot to be explored and accounted for. It's interesting, though, that both versions set this strange tendency within language into a larger framework of history, sociality, and--in some cases--even ontology. At any rate, having just today come across yet another insipid example of the phrase "business philosophy" used to mean "statement of purpose," I couldn't help but throw the question down here.



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one man's ceiling is another man's floor...
(Anonymous)
2009-02-19 04:01 pm UTC (link)
Somebody had to step up for the wingtips here...

I think your man Eagleton has the same problem with the "-ologies" that you have with the "-osophies": you - and we - lack a common dictionary. From the Boardroom point of view, let me sum up your "how it happened" in three simple steps:

1: We're lazy. We don't bother to (first) understand and (second) reinforce the given definition of words like "philosophy"; we hear the generally-accepted definition - "the study of something" - and then pair it up with something that we want to study - "business" in this case - and apply the word. Liberally.

2: We're vain. Self-aggrandising, even. We hear a word, we know the generally-sccepted definition, and so we apply it liberally towards the end of making ourselves look smarter to our peers. Especially our bosses. Doesn't mean we understand it; it just means that we know how to apply it in conversation. Doesn't make me Madonna, never will...

3: We already have a term for "business philosophy": it's called "analysis". When business wants to question the questions, it does "statistical analyses" or "critical analysis" or "systems analysis" on them. Yes - analysis is the precursor to answer, but - in business - it's all about answers.

So, in lieu of purging our commonly-accepted language and replacing it with hardcore Webster, we make it up as we go along, and we leave the philosophers and psychologists to sort out our mess. (see point 1...)

If you do the Business Ethics thing, start with a blank-sheet; your Business students will thank you later. : )

-- dad

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Re: one man's ceiling is another man's floor...
[info]archas
2009-02-19 09:17 pm UTC (link)
Part I:

Hey--it's always good to hear from the "other side of the fence," as it were...And I think I take your point, even. Except for a few little things that still bug me about the whole thing...

First off, I can't quite chalk it all up to the misuse of words by lazy self-aggrandizers, for two reasons:

1. How does the dictionary know what a word means? They look at the way it's used; this is why anybody can get a word into the dictionary by simply sending in a few instances of the word in print (albeit with some restrictions on admissible publications, etc.). It's also why, in the tenth edition of Merriam Webster's Collegiate Dictionary, under the entry for "nuclear," we find the following:
usage Though disapproved of by many, pronounciations ending in \-kye-ler\ have been found in widespread use among educated speakers including scientists, lawyers, professors, congressmen, US cabinet members, and at least one US president and one vice president. While most common in the U.S., these pronounciations have also been heard from British and Canadian speakers.
And that was in 1993...!

The point being, if a word is commonly used to mean something, then that becomes a "standard accepted definition." Use determines meaning. And so when people like me complain about the "misuse" of language (or the mispronunciation of certain physics words...), it's not necessarily a case of some eternal law being broken; in fact, quite often it's a case of intellectual snobbery. Obviously there are limits to this--languages are mediums of communication, not anarchic realms of solipsism--but if the word "philosophy"--as seen above--is commonly used to mean "a system of principles for guidance in practical affairs," then that is a "correct" definition. Can't just chalk it up to ignoramuses mis-using a word.

2. As much as I'd love to lay this all at the feet of "the wingtips," as it were--or even of laypeople more generally ("those darn meddling kids...")--this particular "misuse" seems to have gotten its start in philosophy itself: notice definition #3, above, "a system of philosophical doctrine: the philosophy of Spinoza." If one is going to refer, not even to just a "philosophical system," but rather "a system of philosophical doctrine," then one is already essentially using the word "philosophy" to talk about a set of (dogmatic, even!) answers to questions, rather than the questions themselves. This usage seems to have its roots in the middle ages, when scholarship was more about the interpretation of "authoritative texts," and less about straight-out criticism (hence the name of the major Medieval school of European philosophy, Scholasticism). Though Aristotle himself was a relentless critical questioner of received wisdom, for example, by the middle ages--and into the 16th century!--"Aristotelianism" was the major force in 'science' ("natural philosophy"), and it comprised, essentially, a system of authoritative teachings that could not be questioned; look at the way Galileo got into trouble when he suggested that heavenly bodies like the Moon were not flawless crystal spheres!

And so the slow transformation of words like philosophy from signifying a process or activity into signifying an object of end result seems to have been going on even within philosophy itself, and as a process it seems to be much older than wingtips, or even capitalism!

Now, of course, your points seem to rightly show why the last, most sedimentary meaning of a word like "philosophy" is the most popular within large organizations--the last point especially, about "analysis" versus "philosophy" is especially sharp, I think. But what it doesn't explain is why this same process seems to happen across the board throughout Western history; to the -osophies, to the -ologies, etc.

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Re: one man's ceiling is another man's floor...
[info]archas
2009-02-19 09:17 pm UTC (link)
Part II:

Anyway, all of that aside (!), I really do think that I take your main point. Especially in light of what I've just said here, to pick on the "insipid" use of the phrase "business philosophy" to mean "mission statement" was certainly...capricious, at the least. But one example from a host of (briefly indicated) available examples of the trend. In this case, it was simply the most recently encountered occurrence. And so, if I came off as treating "the wingtips" a little unfairly, I do offer my apologies.

As to your suggestion: Indeed! I think that much of my planning, in fact, will involve the decision of exactly which blank sheet of paper to start with...! But yes: I'm always harping on the failure of academics to step up and be public intellectuals--with all of the effort put into communicating one's ideas clearly that this implies--and so if I ever do start with more than a blank sheet, I can only hope for a couple of people brave enough to step forward and call me out on it...!

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